[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.stamiko.cz\/k-cemu-vlastne-slouzi-seo-nebo-ppc-reklama\/#Article","mainEntityOfPage":"https:\/\/www.stamiko.cz\/k-cemu-vlastne-slouzi-seo-nebo-ppc-reklama\/","headline":"K \u010demu vlastn\u011b slou\u017e\u00ed SEO nebo PPC reklama?","name":"K \u010demu vlastn\u011b slou\u017e\u00ed SEO nebo PPC reklama?","description":"Existuje cel\u00e1 \u0159ada webov\u00fdch str\u00e1nek, kter\u00e9 se mus\u00ed pot\u00fdkat s n\u00edzkou n\u00e1v\u0161t\u011bvnost\u00ed. Existuje n\u011bjak\u00fd efektivn\u00ed zp\u016fsob, jak tuto situaci zm\u011bnit? Ano, \u0159e\u0161en\u00ed nab\u00edz\u00ed reklama SEO, Jak na to? nebo PPC. Poj\u010fme si je postupn\u011b p\u0159edstavit. SEO optimalizace pro vyhled\u00e1va\u010de Pokud se alespo\u0148 okrajov\u011b pohybujete ve sv\u011bt\u011b online marketingu, pojem SEO (search engine optimization) by v\u00e1m […]","datePublished":"2022-08-19","dateModified":"2022-08-19","author":{"@type":"Person","@id":"https:\/\/www.stamiko.cz\/author\/#Person","name":"","url":"https:\/\/www.stamiko.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/32bc2d377216483c132a3bbf038b8838926e0616f1b3d0e9cb50d997f0b052ba?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/32bc2d377216483c132a3bbf038b8838926e0616f1b3d0e9cb50d997f0b052ba?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"stamiko.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.stamiko.cz\/wp-content\/uploads\/Online_marketing_P3h5WO.jpg","url":"https:\/\/www.stamiko.cz\/wp-content\/uploads\/Online_marketing_P3h5WO.jpg","height":0,"width":0},"url":"https:\/\/www.stamiko.cz\/k-cemu-vlastne-slouzi-seo-nebo-ppc-reklama\/","wordCount":400,"articleBody":"   Existuje cel\u00e1 \u0159ada webov\u00fdch str\u00e1nek, kter\u00e9 se mus\u00ed pot\u00fdkat s n\u00edzkou n\u00e1v\u0161t\u011bvnost\u00ed. Existuje n\u011bjak\u00fd efektivn\u00ed zp\u016fsob, jak tuto situaci zm\u011bnit? Ano, \u0159e\u0161en\u00ed nab\u00edz\u00ed reklama SEO, Jak na to? nebo PPC. Poj\u010fme si je postupn\u011b p\u0159edstavit. SEO optimalizace pro vyhled\u00e1va\u010de Pokud se alespo\u0148 okrajov\u011b pohybujete ve sv\u011bt\u011b online marketingu, pojem SEO (search engine optimization) by v\u00e1m m\u011bl b\u00fdt dob\u0159e zn\u00e1m. Internetov\u00e9 vyhled\u00e1va\u010de p\u0159edkl\u00e1daj\u00ed u\u017eivatel\u016fm internetu jednotliv\u00e9 url adresy dle ur\u010dit\u00e9ho algoritmu. Ten v\u011bt\u0161inou d\u00e1v\u00e1 p\u0159ednost zaveden\u00fdm a prosperuj\u00edc\u00edm web\u016fm a naopak na poledn\u00ed p\u0159\u00ed\u010dky umis\u0165uje ty nov\u011b vznikl\u00e9, p\u0159\u00edpadn\u011b s n\u00edzkou n\u00e1v\u0161t\u011bvnost\u00ed. Pr\u00e1v\u011b d\u00edky SEO je mo\u017en\u00e9 tuto skute\u010dnost zm\u011bnit. Jak na to?  Zaj\u00edmav\u00fd a poutav\u00fd obsah, vlastn\u00ed blog, spr\u00e1vn\u00e1 volba kl\u00ed\u010dov\u00fdch slov nebo podp\u016frn\u00e9 PR \u010dl\u00e1nky mohou m\u00edt z\u00e1sadn\u00ed vliv na po\u010det nov\u011b p\u0159\u00edchoz\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f jak\u00e9koliv webov\u00e9 str\u00e1nky. Je ale zapot\u0159eb\u00ed po\u010d\u00edtat s del\u0161\u00edm \u010dasov\u00fdm intervalem, ne\u017e se zm\u011bny skute\u010dn\u011b projev\u00ed. Odhaduj\u00edc\u00ed doba je p\u0159ibli\u017en\u011b 5 m\u011bs\u00edc\u016f. Mnoho firem se tedy SEO z tohoto d\u016fvodu vyh\u00fdb\u00e1. Je ale zapot\u0159eb\u00ed \u0159\u00edct, \u017ee v\u00fdsledky jsou sice pozvoln\u00e9, ale trval\u00e9.  PPC reklama nab\u00edz\u00ed rychlej\u0161\u00ed \u0159e\u0161en\u00ed Nechce se v\u00e1m \u010dekat na \u00fa\u010dinky SEO? V tom p\u0159\u00edpad\u011b pro v\u00e1s m\u00e1me i efektivn\u011bj\u0161\u00ed \u0159e\u0161en\u00ed v podob\u011b PPC reklamy. PPC je zkratka anglick\u00e9ho slovn\u00edho spojen\u00ed \u201epay per click\u201c neboli platba za kliknut\u00ed. Co to znamen\u00e1? Inzerent neplat\u00ed jako v p\u0159\u00edpad\u011b jin\u00fdch forem reklamn\u00edho sd\u011blen\u00ed za samotn\u00e9 um\u00edst\u011bn\u00ed reklamy, ale a\u017e za jednotliv\u00e9 prokliky na danou webovou str\u00e1nku. PPC reklamy se pak zpravidla zobrazuj\u00ed na prvn\u00edch p\u0159\u00ed\u010dk\u00e1ch ve vyhled\u00e1v\u00e1n\u00ed. Nespornou v\u00fdhodou je i zac\u00edlen\u00ed na konkr\u00e9tn\u00ed skupinu u\u017eivatel\u016f nebo rychle m\u011b\u0159iteln\u00e9 v\u00fdsledky po p\u00e1r minut\u00e1ch od spu\u0161t\u011bn\u00ed. P\u0159\u00edzniv\u00e1 je samoz\u0159ejm\u011b i cena. Pokud tedy pat\u0159\u00edte mezi nedo\u010dkavce, je PPC reklama jasnou volbou. Tak na co je\u0161t\u011b \u010dek\u00e1te?!                                                                                                                                                                                                                                                                                                                                                                                          4.4\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"K \u010demu vlastn\u011b slou\u017e\u00ed SEO nebo PPC reklama?","item":"https:\/\/www.stamiko.cz\/k-cemu-vlastne-slouzi-seo-nebo-ppc-reklama\/#breadcrumbitem"}]}]